MaxGradient

Find the friction. Prove the fix.

You're under pressure to figure out where AI fits. Vendors are pitching. Your team is experimenting. Nobody can tell you what's real.

I help mid-market leaders answer that question. I learn your business, build a working prototype against your real data, measure whether it's good enough to deploy, and deliver a 12-month roadmap for what comes next. One person, end to end. Strategy, build, and measure.

My approach

I start with your business, not with a demo.

Most AI projects fail because someone built an impressive system that solves the wrong problem. I invert that.

1. Understand the business.

I don't walk in with a solution. I work with your team to map the operation — roles, data flows, handoff points — and let you point to where the friction is. You know your business. You just can't map it to what AI can do. That's my job.

2. Evaluate the fit.

Not every slow workflow needs AI. Some need better tooling. Some need a process fix. I evaluate whether the problem is the kind AI actually solves — does it require interpretation and judgment? Is there enough data to test against? Can the business tolerate imperfection? If AI isn't the right tool, I'll tell you before we spend a dollar on a prototype.

What if it isn't?

3. Build and measure.

I build a working prototype against your real data and measure it: accuracy, completeness, failure modes, comparison to the current process. "It seems pretty good" is not a business decision. A scorecard with specific numbers is.

4. Deliver the roadmap.

The prototype isn't the end. It's the first node. I deliver a 12-month roadmap: where else AI creates value in your business, what to build next, what to buy, what to wait on, and what infrastructure to put in place. You leave with a plan, not just a proof of concept.

Deliverables

What you get

01

A strategic assessment.

Build, buy, or don't — with the reasoning behind it. An honest recommendation grounded in your data, your workflows, and your market reality.

02

A working prototype.

Built against your actual data and documents. You interact with it. Your domain experts stress-test it. Not a slide deck with screenshots.

Which AI models do you use?
03

A measured scorecard.

How accurate is it? Where does it fail? How does that compare to the current manual process? Quantified results you can put in front of your board.

04

A 12-month AI roadmap.

Where else AI creates value in your business, prioritized by impact and feasibility. What to build next, what to buy, and what infrastructure needs to be in place. A plan that turns one proof of concept into an AI-capable organization.

What happens after this engagement?
Differentiators

What makes my service unique

One person, end to end.

The person who maps your workflows is the person who builds the prototype and measures the results. No handoffs, no translation layer, no "the strategy team recommends X but engineering says it's not feasible."

How does one person cover all of that?

Measured, not demo'd.

Every prototype comes with an evaluation scorecard — accuracy, completeness, hallucination rate — tested against your real data. You'll know exactly how well it works and exactly where it breaks.

Honest answers.

If the right answer is "don't build this," the assessment says so. If the right answer is "buy the vendor solution," it says that too. A $30K engagement that saves $500K of wasted build is the highest-value outcome I deliver.

Your commitment

What I need from you to make this work

I move fast — typically weeks, not months. But speed only works if you're ready to commit on your side. What does the timeline look like?

01

A domain expert with real availability.

I need 6–8 hours across the first week with someone who actually does the work — not a manager who describes it from a distance. This is the person who knows the edge cases, the workarounds, and the judgment calls that aren't written down anywhere. Their knowledge is what makes the prototype real instead of generic.

02

Access to representative data.

Real documents, real records, real examples of the work you want AI to handle — including the messy ones. A prototype built on sanitized sample data tells you nothing. I'll work under NDA and within whatever security constraints you need, but I can't evaluate feasibility without seeing what the AI will actually face.

What about our proprietary data?
03

A decision-maker in the room.

At kick-off and at the final readout, I need someone with budget authority present. The whole point of this engagement is to give you a decision-ready answer. That only works if the person making the decision sees the evidence firsthand — not filtered through a summary.

04

Dedicated time on the calendar.

Block it before we start. If your domain expert is unavailable or your data team needs weeks to provision access, we push the start date. A half-engaged sprint produces a half-useful result.

About

Who I am

Craig Calder

Craig Calder

Founder, MaxGradient Consulting

Portland, Oregon

I started MaxGradient because most leaders I talk to aren't sitting on a failed AI project. They're stuck earlier than that — they know AI should matter to their business, but they don't have time to understand what's actually possible, and they can't frame the right question to ask. I help them get from "we should be doing something with AI" to a specific, measured answer they can act on.

Contact

Let's talk

Initial conversations are always free.

Not sure whether I can help? Let's find out on a 30-minute call. No pitch, no proposal — just an honest read on whether AI fits your situation.

If you're under pressure to figure out where AI fits in your business and you're tired of vendor pitches that don't address your actual problem — I'd like to hear about it.

Thanks — I'll be in touch soon.